journalist Seth Hettena revealed further details about the Ivandjiiski family and the site's ownership. In March 2020, Bulgarian litigation between Krassimir Ivandjiiski and U.S. According to Ivandjiiski, the blog generates revenue from online advertising (there is no subscription service). Lokey said he was paid $6,000 per month, and received a bonus of $50,000, earning over $100,000 in 2015. Ivandjiiski confirmed the three men "had been the only Tyler Durdens on the payroll" since Lokey joined in 2015. Lokey, the newest member, who joined in 2015, publicly revealed himself and the other two, when he left the site in April 2016. In a 29 April 2016 Bloomberg article "Unmasking Zero Hedge", the authors writing as "Tyler Durden" were revealed as Ivandjiiski, then age 37, Tim Backshall, age 45 (a credit derivatives strategist), and Colin Lokey, age 32 (a Seeking Alpha staff writer). The domain is registered in Bulgaria to a company called ABC Media Ltd, managed by Krassimir Ivandjiiski. The same New York magazine article, published on 27 September 2009, stated that Ivandjiiski's father was Krassimir Ivandjiiski, a Bulgarian publisher and editor of the pro-Russia right-wing conspiracy theory website Strogo Sekretno ("Top Secret"), and monthly publication Bulgarian Confidential, since 1994. One female site contributor, who spoke to New York magazine in an interview arranged by Ivandjiiski, said "up to 40" people could post under the "Tyler Durden" pseudonym. FINRA rulings show Ivandjiiski worked for 3 years at New York investment bank, Jefferies & Co., as well a number of hedge funds, the last of which was Wexford Capital LLC, a fund led by former Goldman Sachs traders. In September 2009, news reports identified Daniel Ivandjiiski, a Bulgarian-born, U.S.-educated, former hedge-fund trader, who was barred from the securities industry in September 2008 for earning US$780 from an insider trade by FINRA, as the founder of the site, and reported that "Tyler Durden" was a pseudonym for Ivandjiiski. According to the Boston Business Journal, the website "publishes financial news and opinion, aggregated and original" from a number of writers "who purportedly hail from within the financial industry." Almost all in-house articles are signed under the collective pseudonym, "Tyler Durden", a character in the Chuck Palahniuk book and movie Fight Club. Zero Hedge's first post appeared on 9 January 2009 at 4pm, and the domain was registered on 11 January 2009 under the name Krassimir Ivandjiiski of ABC Media Ltd, the father of Daniel Ivandjiiski, who founded Zero Hedge. Zero Hedge in-house content is posted under the pseudonym " Tyler Durden" the founder and main editor was identified as Daniel Ivandjiiski. Zero Hedge's non-financial commentary has led to multiple site bans by global social media platforms, although its 2019 Facebook ban and 2020 Twitter ban were later reversed. Over time, Zero Hedge expanded into non-financial political content, including conspiracy theories and fringe rhetoric advancing radical right, alt-right, and pro-Russia positions. While often labeled as a financial permabear, Zero Hedge has also been described as a source of "cutting-edge news, rumors and gossip in the financial industry". Zero Hedge, per its motto, is bearish in its investment outlook and analysis, often deriving from its adherence to the Austrian School of economics and credit cycles. Zero Hedge (or ZeroHedge) is a far-right libertarian financial blog and news aggregator. Registration is required to post comments.
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